What a click is worth
Explains: D-B1-15, D-CPC-21, D-JL-01, D-JL-02, D-JL-07, D-JL-09, D-PROD-08, D-BUD-01
Every click on one of your job links is counted, and ClickFactor decides two things about it: is the customer billed for it, and is the publisher paid for it. The two prices come from the latest published build of the publisher's feed that included its link, not from the moment of the click.
The two prices
The customer's price for a job is the price the customer's own feed states for it (or a fixed price set in the feed's mapping), or, when there is none, the customer's default price. No campaign setting changes it (D-CPC-21).
The publisher's price comes from the campaign's bidding: the customer's price passed through, marked down by a percentage or by a dollar amount, the customer's default bid, or a flat bid of the campaign's own. At $1.20 marked down 20%, the publisher gets $0.96 (D-B1-15). How a campaign prices a click explains each.
Prices are fixed when the publisher's feed is built
Each job in a publisher's feed is one click link. The link remembers the job's landing page and both prices as they were at the last published feed build that included it (D-JL-07). A click is priced from the link alone, so changing a campaign's price takes effect at the next feed build that includes the job, for every click on that link from then on, whichever copy of the feed it came from.
Billed means paid
Every billable click is payable. The one exception in the other direction is a click that would take the campaign's or its customer's spend past its budget: it is paid to the publisher and not billed to the customer (see over budget). A click that is not billed and not paid is listed with its reason, on the click reasons page.
When a job leaves a feed, clicks keep earning for 24 hours
Publishers work from cached copies of your feed, so a job that leaves it is still clicked for a while. For 24 hours after the job's link left the publisher's feed (at the build that dropped it, or when the publisher was archived), its clicks are billed and paid as before, whatever removed it: the customer took the job down, the campaign was paused or archived, the customer was disabled, the publisher was archived (D-JL-02). The two exceptions: when redirection was stopped, clicks are refused at once with no 24 hours, and a click that would take the campaign's or its customer's spend past its budget is paid and not billed (D-JL-09). After 24 hours, clicks on that link are neither billed nor paid, though the link keeps sending job seekers to the job for a while longer (see retired).
What revenue, cost and margin mean
- Revenue is the sum of the customer's price on every billable click; it is also what counts as spend against a budget (D-BUD-01).
- Cost is the sum of the publisher's price on every payable click.
- Margin is revenue minus cost.
ClickFactor decides what each click is worth. It does not invoice your customers or pay your publishers; you do that yourself, from these figures (D-PROD-08).