Glossary

Explains: D-JL-02, D-JL-03, D-JL-06, D-JL-07, D-JL-09, D-CR-21, D-BUD-01, D-BUD-22

The words the console and these pages use, each in a sentence or two. The chapter named under a word is where it is explained in full.

Billable

A click the customer is charged for, at the customer's price per click. Every billable click is also payable (D-JL-09). See Clicks and money.

Payable

A click the publisher is paid for, at the publisher's price per click. A click can be payable and not billable only when it would take the campaign's or its customer's spend past its budget (D-JL-09). See Clicks and money.

Click

One visit by a job seeker to one of your job links. ClickFactor records every click on a link it still serves, including the ones it does not bill or pay, so you can show a publisher what it sent; a visit to a retired link is counted but not recorded. See Clicks and money.

Click link

The link ClickFactor hands a publisher for one job in one campaign. It remembers the job's landing page and both prices as they were at the last published build of the feed that included it, so a click is priced from the link alone (D-JL-07). See Clicks and money.

Customer

An advertiser whose jobs you distribute: the company that sends you a job feed and pays per click.

Publisher

A site or network that sends job seekers to your jobs and is paid per click. You hand each publisher one standing feed URL.

Campaign

A set of a customer's jobs, chosen by filters, with its own bidding (what the publisher is paid per click), its publishers and, if it has one, its budget. A job reaches a publisher only through a campaign.

Feed

The XML file a customer gives you, by URL or upload, that holds their jobs. Also the XML file ClickFactor builds for each publisher.

Shop

Your own ClickFactor: your customers, feeds, campaigns, publishers and people. Nothing in one shop is visible to another shop's people.

Click window

How long ClickFactor remembers a person's click on a job, 24 hours by default. A second click from the same person on the same job inside the window, after a paid one, is a duplicate: neither billed nor paid (D-CR-21, D-JL-06). See Clicks and money.

Grace period

The 24 hours after a job's link leaves a publisher's feed during which its clicks are still billed and paid, because publishers work from cached copies of your feed (D-JL-02). See Clicks and money.

Over budget

A click that would take the campaign's or its customer's spend past its budget. The publisher is paid; the customer is not billed (D-JL-09). See Clicks and money.

Pending

A click a publisher can see that is counted but not yet paid or unpaid, because the hour it was counted in has not been settled. See Clicks and money.

Final

A click whose hour has been settled: it is paid or unpaid, and that never changes (D-BUD-22). See Clicks and money.

Revenue

What your customers are billed: the sum of the customer's price on every billable click. Spend against a budget is the same number (D-BUD-01).

Cost

What you pay publishers: the sum of the publisher's price on every payable click.

Margin

Revenue minus cost.

Retired link

A click link that stopped redirecting: seven days after it left the feed or after its last click since then, whichever is later, and never more than 30 days after it left. A visit to a retired link is a page-not-found and is not recorded as a click (D-JL-03, D-JL-16). See Clicks and money.